about nancy a. shenker

the official version

Nancy A. Shenker has more than 30 years of experience as a marketer, writer, speaker, and innovator.  Her publishing venture, nunu media™ is her most recent endeavor.

She considers herself a “dual citizen” of the traditional marketing world, as well as the new media planet, and although she was trained as a classic brand marketer, she is fluent in all manner of social media marketing.  “Although I’ve lived five decades, I can tweet with the best of them!” she asserts.

In both her corporate career and at theONswitch®, a boutique marketing consulting company she founded in 2003, she has helped a wide range of businesses – both small and large – launch, re-brand, and flourish.

She has held senior marketing positions at major brand companies – Citibank, MasterCard International, and Reed Exhibitions.  Her consulting experience spans a wide range of industries, including retail, food, kids and education, health and wellness, real estate and shelter, marketing services, technology, service businesses, and the event industry.

Nancy is a Contributing Editor for the New York Enterprise Report and has been published and quoted in The New York Times, Crain’s New York, Smart Money TV, Businessweek, Enterpreneur.com, the Associated Press, Inc., AOL Small Business, and other media. She serves on the Board of Yonkers Partners in Education.

She is the co-author of two blogs, Hippy to Wiki and www.10volts.com, Your Handy Dandy Guide to the Web, and author of Your Handy Dandy Guide to Trade Shows.

She holds an AB in English and Psychology from of the University of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New York University. She also completed Kellogg’s Executive Communications program.

Nancy speaks frequently to business groups and associations on a variety of marketing topics, including branding, green marketing, PR, social media, and career development.